MICHAEL GULD ARTICLES PUBLISHED

The Guld Resource Group will fully authorize reprinting of all articles with written permission to natalie.guld@guldresource.com and inclusion of the author by-line at the bottom of the page.”

Go For The Gold:  Sales Lessons Learned From the Wide World of Sports

Few sports spectacles were as exciting as watching the 2008 Summer Olympics in Beijing!   Millions tuned in around the world as Michael Phelps shattered previous Olympic records to become the most decorated Olympic athlete of all time.  When Phelps was asked by Meredith Vieira on the Today Show what his coach Bob Bowman did most for him, Phelps replied Bowman encouraged him to “use your imagination, to shoot for the stars and to see the future.” Read More

Effectively Manage Your Multi-Tasking Day

Do you sometimes feel as though you’re on a treadmill in your professional life? You were coasting along comfortably at a “five” setting, yet the speed just bumped up to 10.  While you may be able to keep up briefly, you’re exhausted just trying to maintain. You constantly fear being thrown off and everything coming crashing down.  This is the way many feel in their current jobs.  Read More

Provide World-Class Service on the Local Level

Today’s business environment is becoming increasingly complex and competitive due to globalization, new technology, increasing product proliferation, brand erosion, market segmentation, consumer skepticism, and time poverty, rendering traditional business plans obsolete. For just about every product or service, there are an overwhelming number of choices to choose from, leaving consumers dazed and confused.  Read More

The Triple Win of Cause Marketing

“We know we can do well by doing good,” said Louis Gerstner, Jr. while Chairman of American Express Travel Services, the company widely credited with coining (and trademarking) the term “cause related marketing” in 1983.  Over the last 25 years, cause marketing has grown to become over a billion dollar industry.  Read More

Recruitment: Number Two Priority

The financial textbooks refer to employees as human capital. The management textbooks label employees human resources. However, the most successful companies treat employees as human beings.  When revered and treated with respect, great people will take a company to the highest levels of success. Read More

When The Going Gets Tough In Business

You’ve heard all the headlines … “unemployment up, housing sales down, auto company bankruptcies, financial bailouts, the escalating credit crunch and a world-wide recession.”  Not exactly the kind of news that makes you want to jump out of bed in the morning, is it?  So what do you do?  You could just roll over and go back to sleep; however, when you wake up the problem will still be there.  Read More

Transform Your Business with 2009 New Year’s ReVolutions

While the origin of New Year’s resolutions goes back as far as 153 BC, in modern day times, they usually evoke feelings of guilt.  Most verbs associated with resolutions are restrictive in nature, including to quit, stop, loose, reduce or eliminate.  The implication is that you need to improve, fix or repair something that’s broke or not complete.  Read More