THE BETTER BUSINESS NEWS JOURNAL

Michael Guld is Co-Executive Producer of The Better Business News Journal (BBNJ), which in the spirit of consumer advocacy strives to educate consumers to become better informed and to make better decisions when it comes to hiring service providers and business professionals in across the country. This Direct-To-Consumer Education (DTCE) is accomplished via local experts positioned as the trusted resource through…

  • Local Media & Events
  • Local TV Broadcast Affiliates
  • Local Web Portals
  • New Media
  • Local News Wires
  • Local Marketing Services
  • Local Power Branding Strategies

Instead of being viewed as another advertiser, local service providers are positioned as leaders, educators and experts in their given field, providing consumer advice.  This turnkey program has been responsible for generating millions of dollars in new revenue for local broadcast stations around the country. 


BBNJ Trailer
1 minute

The Better Business News Journal Programs:  The BBNJ features national segments by Emmy Award producers that offers background facts and research as well as consumer tips and guidance.  Four (4) of these segments are featured in one 30 minute program that is aired on a local television broadcast affiliate.  Each of these segments includes a 3 minute doughnut (insert) that is reserved for local service professionals. 

EXAMPLE BBNJ SEGMENTS

BBNJ SHOW SEGMENTS AVAILABLE 2009
Windows and Siding
Pest Control and Exterminating
Auto Transmissions
Funeral Homes, Wills and Trusts
Engine Repair
Accounting and Tax
Hair Care Services
Roofs, Gutters and Skylights
Visible and Invisible Fencing
Interior Home Improvement
Buying & Selling Real Estate
Home Security		 Sunrooms and Additions
Waterproofing and Mold
Auto Care and Tires
Heating and AC
Decks and Porches
Buying Pre-Owned Autos
Health Fitness Centers
Outdoor Furniture/Lighting
Bathroom Remodeling
Money and Banking
Bridal Shops
Boat Dealers		 Remodeling
Veterinarians
Landscaping/Lawn
Flooring
Auto Body/Detailing
Community Colleges
Chiropractic Centers
Pools & Spas
Going Green
Financial Planning
Musical Instruments
Bowling Centers

On-line: In addition to being featured in the television program, each of the show’s national and locally produced segments will be featured on the local television broadcast affiliate’s website and can also be used by BBNJ contributors on their website or as promotional collateral.

Business Briefs:  The promotional driver for the Better News Journal is the :30 Business Briefs that feature the local service provider.  These segments are aired on the partnering local broadcast television affiliate.  Throughout the year, a number of different Business Briefs are featured covering a number of different topics, yet each having the distinctive look that creates a Power Branding campaign (see below Business Briefs templates). 

EXAMPLE BBNJ BUSINESS BRIEFS

www.4u2c.tv: Delivers an instant web platform and web presence through a customized professional and consumer networking site.  The web portal allows members to post articles, audio, video, blog, Vlog (a video blog), as well as to create private or public groups, and forums making it easy to communicate with current customers, future customers and vendors.

The Better Business Newswire:  Provides a guaranteed public relations platform by allowing BBNJ contributors to submit articles and video through www.4u2c.tv that can  result in elevated listings in various search engines.  

For more information on The Better Business News Journal and how it can help you grow your revenue click here or call Michael Guld at 804-360-3122.