MDTV MEDICAL NEWS NOW

Michael Guld is Co-Executive Producer of the MDTV® BROADCAST MEDIA ADVERTISING SUPPORT PROGRAM (BMASP). The program provides direct to-consumer education through television programming and web content that includes the latest in medical treatments and technology as well as insight from local medical leaders in their field. By sharing their expertise on behalf of their profession, medical providers are positioned as leaders, educators and experts (vs. advertisers).

MDTV is partnering with local broadcast stations across the country to provide them with a turnkey, yet customizable program that has been responsible for generating millions of dollars in the fast growing health care industry. This proven Madison Avenue style campaign is introduced and sold by broadcasters to the medical community by providing superior positioning, exponential branding and guaranteed public relations.

MDTV Trailer
(2 ½ minutes)

CAMPAIGN COMPONENTS:

MDTV Medical News Now: The Broadcast Media Advertising Support program (BMASP) is comprised of award winning MDTV® Medical News Now shows. Each half hour show has four popular medical topics. For example, show #1 is geared towards men and it’s topics are prostate cancer, heart disease, dental implants, and diabetes. Show #2 is geared towards women and includes segments on healthy pregnancy, anxiety free dentistry, urinary incontinence, and breast cancer.

All shows allow for four insertable 3-minute “guest medical expert” interview segments with local doctors. These four 3-minute interview segments are produced and inserted by the broadcast station with available production components and media coaching from MDTV®.

EXAMPLE MDTV SHOW SEGMENTS

MDTV SHOW SEGMENTS AVAILABLE 2009
Joint Replacement Asthma Teenage Dermatology Anxiety Free Dentistry Dental Implants Post Weight Loss Surgery Anxiety/Mental Health Physical Therapy Body Contouring Facial Rejuvenation Hearing Aid Varicose Veins Anti-Aging Injectables Breast Reconstruction Health Fitness Centers	ADHD Urinary Incontinence Diabetes Prostrate Cancer Weight Loss Programs Nutrition/Fitness Heart Health Addition Cosmetic Dentistry Laser Dentistry Coronary Artery Disease LASIK Liposuction	Pediatric Dentistry Breast Cancer Healthy Pregnancy Heart Disease Weight Loss Surgery Infertility Skin Cancer Back Pain Hair Restoration Veneers and Bonding Cancer Prevention Hand Surgery/Carpel Tunnel Pain Management

MDTV Medical Messages: One of the key drivers of the MDTV® BMASP program are the 30-second MDTV® Medical Messages, where local medical experts are showcased and share their expertise (see below MDTV® Medical Message templates). Run times and schedule frequency are up to broadcast stations. The high frequency of airing Medical Messages on a variety of different medical topics, yet all under the MDTV look creates a Power Branding campaign.

EXAMPLE MDTV MEDICAL MESSAGES

On-line: In addition to being featured in the television program, each of the show’s national and locally produced video segments will be featured on the local television broadcast affiliate’s website and can also be used by MDTV contributors on their medical practice website or as educational collateral for their patients.

www.4u2c.tv: Delivers an instant web platform and web presence through a customized professional and consumer networking site. The web portal allows members to post articles, audio, video, blog, Vlog (a video blog), as well as to create private or public groups, and forums making it easy to communicate with current patients, future patients, referring physicians and medical vendors.

The MDTV Medical Newswire: Provides a guaranteed public relations platform by allowing MDTV contributors to submit articles and video through www.4u2c.tv that can result in taking companies to top rankings in Google and other search engines.

For more information on MDTV and how it can help grow your revenue click here or call Michael Guld at 804-360-3122.